Real Estate Marketing
Real Estate Marketing in Costa Rica for Agents Selling to Expats
Savage Marketing Costa Rica builds the lead engine for real estate agents, brokerages and developers selling to North American buyers: a brand buyers trust, a lead magnet, video content, ads and follow-up that lasts the whole Expat Buying Runway. It's the system behind Costa Rica Playbook's 15,000 email subscribers and 110,000+ followers.
Who it's for
Agents, buyer's agents, brokerages, developers and property managers in Costa Rica whose buyers live in the US or Canada. These buyers research for about a year before they reach out, and they're asking one question: can I trust this person with a six-figure decision in a country I don't know?
What's included
- Positioning and brand that makes your local knowledge visible before the first call.
- A lead magnet (guide, course or buyer checklist) that captures buyers early in their research.
- Lead capture website and listing pages built to rank for “[town] real estate” searches.
- Video content strategy: walkthroughs, area guides and answers to the questions buyers type into Google.
- Meta and Google ads into the lead magnet.
- Email and WhatsApp follow-up built for a buyer who is 6 to 24 months out.
- 24/7 AI lead responder that qualifies budget, area and timeline.
How it works
- Fit call (15 minutes).
- Strategy. Your market, your buyer and your angle.
- Build. Website, lead magnet, follow-up and responder.
- Grow. Content and ads every month, measured by booked buyer calls.
What the data says about expat property buyers
From 45,000 conversations: the typical buyer first reaches out about a year before moving, just over half are couples, and cost of living and safety are more than half of all stated fears. Your follow-up has to last that year, and your content has to answer those fears before they're asked. Read How Expats Actually Buy in Costa Rica.
Price
Available as Lead Flow Foundation (₡245,000 + IVA a month) or the full Selling to Expats System, sold as Unlimited Lead Flow and custom-scoped to your business.
Proof
Costa Rica Playbook. Mark Savoia's buyer's-agent brand went from no brand and no marketing to 15,000 email subscribers, 110,000+ followers and 100 million+ organic video views, and organic traffic now fully replaces his ad spend. Read the Costa Rica Playbook case study.
Frequently asked questions
How do real estate agents in Costa Rica get leads from expats?
Mostly from content and search: buyers research online for months, find a trusted source, download something useful and reach out when they're closer. Ads speed that up; follow-up converts it.
How much does real estate marketing cost?
Lead Flow Foundation is ₡245,000 + IVA a month. The full system with ads, lead magnet and content is custom-scoped.
Do you work with developers?
Yes, as well as agents, brokerages and property managers selling to expats.
Can you make listing pages rank on Google?
Yes. We turn thin listing grids into real area pages that answer what buyers search for, like “Uvita real estate”.
Do you handle Spanish-speaking buyers too?
Yes. The AI responder and follow-up work in English and Spanish.
Related services
Not sure where to start?
Take the free Digital Trust Score quiz. It takes about two minutes and shows which of the Five Trust Pillars is costing you buyers.