A world-class marketing agency founded by an ex-pat family now living in Costa Rica.
Savage Marketing was founded in 2003 as a premium boutique marketing agency serving high-growth businesses across North America. For over 20 years, agency founder Pete Savage built high-profit sales and marketing systems in businesses spanning over 80 industries, from micro-startups to major global brands.
In 2024, Pete moved his family to Costa Rica and worked with his son Callum to distill two decades of marketing best practices into a digital-first, AI-centric, business growth system for businesses in Latin America that are ready for the expat economy boom. Today, Callum leads the Selling to Expats expansion across LATAM.
A PROUD PEDIGREE OF HIGH CALIBER CLIENTS AND WIDELY PROVEN OUTCOMES
Meet the Agency Principals
Callum Savage
Partner & Managing Director
Callum is Savage's Managing Director and leads the Selling to Expats LATAM expansion. Callum oversees campaign performance optimization across our client portfolio.
A digital native, Callum is the guiding eye for the Selling to Expats system's high performing Meta and Google ad campaigns, integrating AI, and guiding client brand messaging across social channels. Under his direction, Savage is stacking up standout wins for clients in highly competitive considered sale markets.
Liv Savage
Director of Client Production
Liv designs and manages our client's brand asset libraries and video post-production workflows, ensuring on-brand content and messaging consistency across all media.
Liv is also Savage's project management system lead, in charge of system onboarding, creative studio production, client social channels, and client reporting workflows.
Pete Savage
Partner & Agency Founder
Pete has spent 24 years as a marketing consultant and agency principal, helping corporate CMOs and executive teams devise and roll-out strategies for marketing, sales, and high profit business operations.
The companies he’s helped include Google, LinkedIn, 3M, Delta Faucet, Tempur-Pedic, Motorola, HP, BlackBerry, Sybase/SAP, NCR, Thomson-Reuters, as well as small and medium businesses spanning more than 80 industries.
Discover the system that helps your business win in the expat economy.
Proven Growth Systems for LATAM Businesses
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